FETCH IT — AN APP THAT SIMPLIFIES THE PARCEL JOURNEY, FROM SHIPPING TO THE DOORSTEP. BUILT TO CUT INDIA'S 23% RTO RATE AND TO WORK FOR ALL THREE PEOPLE INVOLVED: THE SENDER, THE DELIVERY AGENT, AND THE RECEIVER.
INDUSTRY
LOGISTICS TECH
PRODUCT
MOBILE APP - DESIGN & DEVELOPMENT
DURATION
8 WEEKS, 2025
PLATFORM
ANDROID-FIRST (MATERIAL 3) · IOS IN PHASE 2
ROLE
END-TO-END PRODUCT DESIGN — RESEARCH, STRATEGY, IA, UX & UI
SMALL BUSINESSES AND FREQUENT SHIPPERS IN INDIA OFTEN FACE PARCEL RETURNS AND ADDED COSTS DUE TO MISSED DELIVERIES, LAST-MINUTE CHANGES, AND OTHER CUSTOMER-SIDE ISSUES. FETCHIT GIVES RECIPIENTS MORE CONTROL OVER THEIR DELIVERIES, HELPING SENDERS REDUCE AVOIDABLE RETURNS AND COSTS — WHILE SAVING DELIVERY AGENTS FROM WASTED TRIPS AND TIME.
Send Anything, anywhere in India, in just 4 taps. Decide how every parcel reaches you.
THE PROBLEM
IN INDIA, 23% OF PARCELS COME BACK TO THE SELLER UNDELIVERED. FOR CASH-ON-DELIVERY ORDERS, IT’S 25–30%, AGAINST JUST 2–3% FOR ORDERS PAID UPFRONT. EACH ONE COSTS THE SELLER ABOUT ₹200 TO SHIP OUT, SHIP BACK, AND NO SALE. ACROSS THE COUNTRY, THAT’S ROUGHLY ₹20,000 CRORE A YEAR. THE COURIERS AREN’T THE PROBLEM. RIDERS REACH THE DOOR. THE PROBLEM IS THAT THE BUYER CAN’T DO ANYTHING ABOUT A PARCEL ALREADY ON ITS WAY. THEY CAN’T SAY THEY’VE CHANGED THEIR MIND. THEY CAN’T PICK A TIME. THEY CAN’T PAY BY UPI. THEY CAN’T EXPLAIN WHICH GATE THEIRS IS.
THE ONLY THING THEY CAN DO IS SAY NO AT THE DOOR, THE MOST EXPENSIVE MOMENT OF THE WHOLE JOURNEY, AND THE ONLY ONE THEY’RE GIVEN.
SOLUTION
A PARCEL APP BUILT FOR THE PERSON RECEIVING, NOT THE PERSON SENDING.
FETCHIT ASKS ONE QUESTION BEFORE THE PARCEL SHIPS: STILL WANT IT? AND GIVES THE BUYER REAL CONTROL ON THE DAY IT ARRIVES: PICK A TIME, PAY BY UPI, CHOOSE WHO RECEIVES IT.
SAYING NO BEFORE IT SHIPS COSTS ₹0. SAYING NO AT THE DOOR COSTS ₹200. THE CHOICE HASN’T CHANGED, ONLY WHEN IT’S MADE. THREE MOMENTS WHERE THE BUYER CAN STILL CHANGE THE OUTCOME: BEFORE IT SHIPS, ON THE MORNING IT ARRIVES, AND AT THE HANDOFF.
IT WORKS ACROSS EVERY SELLER AND EVERY COURIER, BECAUSE ONE PERSON’S PARCELS DON’T COME FROM ONE PLACE. AND IT ISN’T ONLY FOR ORDERS — YOU CAN SEND A PARCEL ANYWHERE IN INDIA IN FOUR TAPS.
SENDING IS WHY PEOPLE INSTALL IT. RECEIVING IS WHY THEY KEEP IT.
WHY BUILD AN APP, AND NOT JUST A FEATURE
THIS IS THE FIRST THING ANYONE ASKS. GIVING THE BUYER CONTROL SOUNDS LIKE SOMETHING OTHER DELIVER JUST ADD TO THEIR OWN APP. THREE REASONS IT CAN’T WORK THAT WAY.
(01) YOUR PARCELS COME FROM EVERYWHERE.
IN ONE WEEK, A PERSON MIGHT GET AN ORDER FROM A E-COMMERCE SITE, ONE FROM A D2C BRAND, ONE FROM AMAZON, AND SOMETHING A FRIEND POSTED. A FEATURE INSIDE AMAZON ONLY FIXES AMAZON’S PARCELS.
THE PROBLEM IS SPREAD ACROSS ALL OF THEM, SO THE FIX HAS TO SIT OUTSIDE ALL OF THEM.AN
(02) NO ONE HAS A REASON TO BUILD IT.
THE BEST FIX IS TO LET BUYERS CANCEL A PARCEL BEFORE IT SHIPS. MARKETPLACES AND E-COMMERCE PLATFORMS MAY NOT WANT TO MAKE CANCELLING TOO EASY BECAUSE A CANCELLATION CAN LOOK LIKE A LOST SALE.
FETCHIT HAS A DIFFERENT GOAL: PREVENT THE PARCEL FROM FAILING IN THE FIRST PLACE. SO IT CAN MAKE CANCELLING SIMPLE.
THE PROBLEM ISN’T TECHNOLOGY. IT’S WHO BENEFITS FROM THE CANCELLATION.
(03) CONTROL ALONE WON’T GET YOU TO INSTALL.
78% OF PEOPLE I SPOKE TO SAID THEY WOULDN’T INSTALL ANOTHER PARCEL APP, AND THAT MAKES SENSE. TRACKING ALREADY WORKS WELL ENOUGH.
SO FETCHIT NEEDS TO DO SOMETHING PEOPLE ALREADY NEED. THAT JOB IS SENDING A PARCEL. 38% HAD SENT ONE IN THE LAST SIX MONTHS, AND THEY PAID TO DO IT.
SENDING IS WHY SOMEONE INSTALLS IT. RECEIVING IS WHY THEY KEEP IT. BOTH SIDES NEED TO WORK. REMOVE EITHER ONE, AND FETCHIT BECOMES JUST ANOTHER FEATURE PEOPLE DON’T NEED.