Frontrunner: ↑70% Audience Reach through a refreshed social identity and stronger pitch deck storytelling.

Industry

Startup Ecosystem

Type

Studio

Duration

8 Weeks, 2025

Role

Social Media Manager, Graphic Designer

Developed a new visual language for the brand’s social media presence by introducing a more vibrant and colorful debut style while staying aligned with the existing brand palette. Established a consistent design system and created reusable visual assets to strengthen brand recognition and engagement.
Developed a new visual language for the brand’s social media presence by introducing a more vibrant and colorful debut style while staying aligned with the existing brand palette. Established a consistent design system and created reusable visual assets to strengthen brand recognition and engagement.

PROBLEM STATEMENT

A Brand That Wasn’t Being Remembered. Low profile visits, inconsistent posting, and generic visuals made the brand blend into the social feed. The lack of a distinctive visual identity weakened recognition, trust, and engagement across Instagram and LinkedIn.
A Brand That Wasn’t Being Remembered. Low profile visits, inconsistent posting, and generic visuals made the brand blend into the social feed. The lack of a distinctive visual identity weakened recognition, trust, and engagement across Instagram and LinkedIn.

OPPURTUNITY

Build a recognisable visual language that makes the brand worth stopping, remembering, and sharing.
Build a recognisable visual language that makes the brand worth stopping, remembering, and sharing.

BEFORE

Very few daily profile visits, around 1 -2 and 0 recognition, compounded by an inconsistent content publishing schedule.

Very few daily profile visits, around 1 -2 and 0 recognition, compounded by an inconsistent content publishing schedule.

AFTER

Consistent scheduled posts across its social media pages, higher shares, and 73K profile visits a month.

Consistent scheduled posts across its social media pages, higher shares, and 73K profile visits a month.

Lime Mist

#E8FD9D

Lime Mist remained the primary brand color, with extra accent colors added to bring a more playful and distinctive feel without deviating from the core identity.
Lime Mist remained the primary brand color, with extra accent colors added to bring a more playful and distinctive feel without deviating from the core identity.

Electric Lime

#D2FF43

Slate Navy

#2A333F

Peach Blush

#FFD4C3

Vanilla Cream

#FFF5DE

Sporty Blue

#0B73FE

Shiny Gold

#FFDF3E

Full White

#FFFFFF

MARKETING

THROUGH

DESIGN.

MARKETING

THROUGH

DESIGN.

MARKETING

THROUGH

DESIGN.

MARKETING

THROUGH

DESIGN.

Designed engaging Instagram Stories to make the brand easier to remember and recognise.
Designed engaging Instagram Stories to make the brand easier to remember and recognise.

CLIENT PROJECT SHOWCASE

CLIENT PROJECT SHOWCASE

I used client projects as proof points to showcase our capabilities, design approach, and the value we could deliver to attract new customers.
I used client projects as proof points to showcase our capabilities, design approach, and the value we could deliver to attract new customers.

HIRING

Instead of asking people to apply, I gave them a reason to stop and look. The result: 40 people showed up within a week.
Instead of asking people to apply, I gave them a reason to stop and look. The result: 40 people showed up within a week.

HOOKS

Created stronger entry points to turn casual attention into audience interest.
Created stronger entry points to turn casual attention into audience interest.

FESTIVE POSTS

Turned a seasonal post into an interactive experience rather than another static post, driving higher profile engagement.
Turned a seasonal post into an interactive experience rather than another static post, driving higher profile engagement.

PITCH DECK SCHOOL

Created an educational content series demystifying pitch decks and the thinking behind them.
Created an educational content series demystifying pitch decks and the thinking behind them.

THUMBNAIL

Designed a newsletter document and its email lead-magnet thumbnail.

Designed a newsletter document and its email lead-magnet thumbnail.

THUMBNAIL

Designed the Open Graph image for Frontrunner’s website.

Designed a Beehiiv-powered website for newsletters and editorial content.
Designed a Beehiiv-powered website for newsletters and editorial content.

https://frontrunner-newsletter.beehiiv.com/

BUSINESS CARD

I designed this business card specifically for a networking event. Following the same visual style, the business card grabbed significant attention among recipients and stood out from traditional business card designs. Its distinctive approach helped it stand out, unlike the many conventional cards usually piled up at such events.
I designed this business card specifically for a networking event. Following the same visual style, the business card grabbed significant attention among recipients and stood out from traditional business card designs. Its distinctive approach helped it stand out, unlike the many conventional cards usually piled up at such events.
I designed this business card specifically for a networking event. Following the same visual style, the business card grabbed significant attention among recipients and stood out from traditional business card designs. Its distinctive approach helped it stand out, unlike the many conventional cards usually piled up at such events.

LEARNING OUTCOME

Managed social media end-to-end from content scheduling and cross-platform ads to analysing audience insights and designing for growth, alongside pitch decks and investor presentations.

LEARNING OUTCOME

Managed social media end-to-end from content scheduling and cross-platform ads to analysing audience insights and designing for growth, alongside pitch decks and investor presentations.
Think, Design.
“Hmm…”, Redesign.
Location
Berlin, Germany
Remote-Friendly
Socials

LinkedIn

Instagram

Call

(+49) 1551 0822523

Copied

Email

its.kbln@gmail.com

Copied

Designed & Developed with Scrubbing Brain. No AI.
Think, Design.
“Hmm…”, Redesign.
Location
Berlin, Germany
Remote-Friendly
Socials

LinkedIn

Instagram

Call

(+49) 1551 0822523

Copied

Email

its.kbln@gmail.com

Copied

Designed & Developed with Scrubbing Brain. No AI.