PROJECTS
CASE STUDIES
INTERNSHIPS
I STARTED AS A VISUAL DESIGNER, AND THAT EYE FOR TYPE, HIERARCHY, AND DETAIL STILL SHAPES EVERYTHING I MAKE. I'M NOW MOVING INTO UX ENGINEERING, RESEARCHING, DESIGNING, AND BUILDING PRODUCTS MYSELF, OFTEN USING AI TO SPEED UP THE PROCESS. WORKING ACROSS DISCIPLINES ISN'T NEW TO ME, SO IDEAS DON'T GET LOST IN TRANSLATION WHEN THEY GET BUILT.
FETCH IT
CASE STUDY
/
VD01
I STARTED AS A VISUAL DESIGNER, AND THAT EYE FOR TYPE, HIERARCHY, AND DETAIL STILL SHAPES EVERYTHING I MAKE. I'M NOW MOVING INTO UX ENGINEERING, RESEARCHING, DESIGNING, AND BUILDING PRODUCTS MYSELF, OFTEN USING AI TO SPEED UP THE PROCESS. WORKING ACROSS DISCIPLINES ISN'T NEW TO ME, SO IDEAS DON'T GET LOST IN TRANSLATION WHEN THEY GET BUILT.
FETCH IT
CASE STUDY
/
VD01
DESIGNED AND ILLUSTRATED 30+ POSTCARDS AND POSTERS FOR MADRAS INHERITED, TRANSLATING CHENNAI'S BUILT HERITAGE INTO TAKEAWAY KEEPSAKES FOR THEIR FAMOUS WALKING TOURS.
MADRAS INHERITED
/ STUDIO WORK
ILLUSTRATION
/
VD03
Go Banjara/ Apparel Graphics,
Studio Work,
2025
Launched a streetwear brand from scratch. Designed five original graphics, each priced to hit a fixed retail cap without losing margin.
Sieben/ Brand Visual Identity,
2026
Identity for an AI-powered recruiting assistant built to simplify hiring for German SMEs that hire constantly but lack a dedicated recruiting team.
Madras Inherited/ Illustration,
Studio Work,
2024
A visual archive of Chennai's fading architecture, with over 30+ Postcards and still growing, distributed as collectible souvenirs to heritage walk participants.
Frontrunner/ Social Media,
2025
Redesigned social media for an investor deck firm across its social media, blog, and website. Instagram reach grew by 70% in the first three months.
Poster Project / Vol.2,
2025, 2026
Human Status/ Icon System,
2026
A speculative concept exploring identity as system-generated data. Built around a custom glyph set that renders human traits as machine-readable icons.